Visa Checkout x DimBuy.com promotion
In the joint promotion, customers are eligible to enjoy HK$15 or HK$30 discount when they place order at DimBuy.com and settle payment by Visa Checkout. It aims to encourage current and new members to register Visa Checkout and use it.
Traffic of the landing is driven from paid media and owned media. A number of tracking tools including Google tag manager, UTM-coded URLs, Facebook pixel are used at customer touch points. In order to enhance marketing communications effectiveness, A/B testing is applied to eDM subject line and Facebook ads. After the promotion, we find marketing ROI through post-campaign evaluation, and collect customer opinions through an online survey.
Key performance measurement
- Landing page traffic
- Online ad impression
- Number of Visa Checkout registration
Skills & tools used
- User acceptance testing
- A/B testing
- Paid media tracking (Google Analytics, UTM-coded URL, Facebook Pixel)
- Online survey (Zoho survey)
