Hi, I'm Ritz
a passionate and experienced digital marketer. Becoming a digital marketing professional is my career goal.
I'm an adventurous person with strong curiosity. Breaking out of my comfort zone is the only way to improve myself so I feel excited and confident to rise any challenges.
PROJECTS
EXPERIENCE
EDUCATION
2017.02 - CURRENT
Digital Marketing Officer
BROADWAY PHOTO SUPPLY LTD
I am taking charge of SEM, SEO, social media management, website revamp project and other digital channels. In SEM, I helped increase 53.5% sessions, 57.7% new users and decrease 2.7% bounce rate of an online shop in my first 4 months. I manage a young Facebook fanpage with media agency and get leading engagement results among competitors. Moreover, I am a person in charge of a website UI/UX design project.
2015.06 - 2016.11
Marketing Officer
DIMBUY.COM CO. LTD
I took responsibilities of developing strategic marketing campaigns with external partners, managing a mature Facebook page with 16.7% annual organic fans growth, and conducting web analytics.
2013.07 - 2015.06
Assistant Marketing Executive
SGS HONG KONG LTD
I was in charge of developing Online to Offline marketing campaigns including organising seminars, conducting customer surveys, executing search engine marketing, maintaining web content and customer relationship management system.
2011.04 - 2013.05
Assistant Marketing Manager
WINPO ASIA LTD
I was responsible for organising wine exhibitions in Hong Kong and Mainland China, and liaising with clients and strategic partners. Creating contents in various marketing communications such as website, eDM, Facebook and Pinterest is my core job responsibility as well.
2015.09 - 2016.08
BA (Hons) Marketing
The programme comprised 6 modules such as Advertising and Public Relations, Marketing Communications and Branding, Service Marketing and Independent Study. My dissertation is "The impact of brand communication on brand equity of fast fashion brands through Facebook: A case study of Uniqlo". Finally, I was awarded first class honour.
2013.07 - 2015.02
Advanced Diploma in Marketing
There were 10 modules including Social Media Marketing, Brand Management and Marketing Communications in the diploma programme. I received a merit award with an A in Consumer Behaviour, an A- in Introduction of Branding, and 6B+ in other subjects.
HKU SPACE
2000.09 - 2007.07
Form 7
C.C.C. CHEUN YUEN COLLEGE
In senior secondary education, I studied commercial subjects and Visual Arts. I got an A in Visual Arts and got 1B, 2C, 2D and 1E in HKCEE. Furthermore, I selected Geography, Economics and Liberal Studies as elective subjects, and got 1B,1C,1D and 2E in HKALE.
UNIVERSITY OF HULL
SKILLS
Microsoft ExCel - Advanced
Microsoft Word - Advanced
Power Point - Advanced
English - Proficient
HTML editing - Proficient
Photoshop - Proficient
Cantonese - Native
Mandarin - Proficient
