ATL marketing campaign

​

In 2018, we created a successful Above-The-Line campaign starring with Mandy Lam(林淑敏) and Jack Hui(許家傑) who are the most popular showmance in the TV drama "Come Home Love: Lo and Behold" (《愛·回家之開心速遞》).  Hence, we implied that people find their perfect mates and perfect home appliances via the tagline "Matching is Fun" (愈夾愈好玩).

We did some social feeds about ideal partner qualities to arouse discussion in pre-heat stage. In launch stage, we published the 2-version TV commercial and funny viral video on social media to engage target audience with resonance. Furthermore, we organized a Facebook Q&A incentive game with a challenge viral videos and giveaway premiums in sustaining stage.

Finally, we earned 2.4M impression, 1.7M reaches, 664K viewship and 90.1K engagement in the ATL marketing campaign.