Circle K Convenience Stores x DimBuy.com promotion
The joint promotion targets to users who use parcel delivery service from China to Hong Kong during Chinese Singles' Day. Chinese Singles' Day is a peak season of online shopping on TaoBao. Customers who select pick up their parcels at Circle K Convenience Stores can take a special deal on delivery cost and a HK$5 Circle K Convenience Stores's coupon.
Traffic of the landing is driven from paid media and owned media. A number of tracking tools including Google tag manager, UTM-coded URLs, Facebook pixel are used at customer touch points. In order to enhance marketing communications effectiveness, A/B testing is applied to eDM subject line and Facebook ads. After the promotion, we find marketing ROI through post-campaign evaluation, and collect customer opinions through an online survey.
Key performance measurement
- Landing page traffic
- Online ad impression
- Number of order
Skills & tools used
- User acceptance testing
- A/B testing
- Paid media tracking (Google Analytics, UTM-coded URL, Facebook Pixel)
- Online survey (Zoho survey)
