Asia Miles x DimBuy.com promotion
The joint promotion targets to both potential customers and members by two separated deals : new member is entitled to earn 100 Asia Miles for free after placing order on DimBuy.com; member is eligible to redeem every 100 Asia Miles with 500 DimBuy points.
Traffic of the landing is driven from paid media and owned media. A number of tracking tools including Google tag manager, UTM-coded URLs, Facebook pixel are used at customer touch points. In order to enhance marketing communications effectiveness, A/B testing is applied to eDM subject line and Facebook ads. After the promotion, we find marketing ROI through post-campaign evaluation, and collect customer opinions through an online survey.
Key performance measurement
- Landing page traffic
- Online ad impression
- New member growth
Skills & tools used
- User acceptance testing
- A/B testing
- Paid media tracking (Google Analytics, UTM-coded URL, Facebook Pixel)
- Online survey (Zoho survey)
