SEO solutions
Search Engine Optimization(SEO) is a critical process of digital marketing. Best SEO practice helps to enhance online exposure by higher ranking at search engine result pages(SERPs). According to Mediative's research about user behaviour on SERPs in 2014, only 1% users access page 2 of SERPs. Another research from GroupM UK and Nielsen in 2011 reported that 94% users click natural search results instead of paid search result. SEO is a long-run web management practice, which is able to divide to a couple of processes as follows:
Determine goals
purposes of building a website, e.g. introduce products or services, make online transaction or reservation, etc.
Identify target audience
better understanding on target customers make marketing activities more effective with greater return on investment(ROI).
- demographic segmentation
- geographic segmentation
- psychographic segmentation
- behavioural segmentation
SWOT analysis
recognize strengths, weaknesses, opportunities and threats of the brand for online positioning.
Keyword phrase research
explore keywords and phrases, and then categorise the keywords according the results of Depth-Area-Duration analysis.
Build a website
create a sitemap and domain name with targeted keywords, and then select website hosting service.
Page optimization
optimize the following elements on the page for website ranking improvement.
- page titles
- meta data
- heading tags
- ALT data
- internal links
- in-bound links
- text content
- sitemap
Create in-bound links
According to Google's algorithm, high-quality in-bound links serve as vote to the website. The following the sources of creating in-bound links.
- Wikipedia
- social networking sites
- Google adwords
- bookmarking sites
- article directories
Web traffic & SERP reporting
track the key metrics such as site ranking and traffic level at regular intervals for comparing the data of pre-optimization, and keep the practise of new contents or pages of the website.
