Hang Seng Bank x DimBuy.com promotion
The joint promotion targets to repeated users of parcel delivery service. Hang Seng credit card holders are eligible to enjoy a buy one get two free offer in purchasing DimBuy Passes.
Traffic of the landing is driven from paid media and owned media. A number of tracking tools including Google tag manager, UTM-coded URLs, Facebook pixel are used at customer touch points. In order to enhance marketing communications effectiveness, A/B testing is applied to eDM subject line and Facebook ads. After the promotion, we find marketing ROI through post-campaign evaluation, and collect customer opinions through an online survey.
Key performance measurement
- Landing page traffic
- Online ad impression
- Number of DimBuy Pass registration
Skills & tools used
- User acceptance testing
- A/B testing
- Paid media tracking (Google Analytics, UTM-coded URL, Facebook Pixel)
- Online survey (Zoho survey)
